Campaigns & Projects
Working with our creative partners, we have fulfilled numerous branding, design, interactive, advertising and related assignments. Especially where media is a project component, Olander Group acts as an effective project leader; uniting strategy, creative and implementation.
Example Projects:
Academy of Healing Arts
Olander Group helped this Allied Health School from the ground up on all facets of its marketing communications. From establishing a new logo & identity, to visuals & photography, to a functional web presence and internal tracking procedures, we laid the foundational groundwork. We then marketed the improved brand to prospects through TV, Outdoor, Transit, Print, Direct Mail and Internet marketing campaigns.
Heritage Harbor Ottawa
Olander Group reworked and revitalized the Heritage Harbor brand image and positioning to account for a slumping real estate market. This included new copy and sales messaging, revised advertising, an updated website, as well as a strategic marketing plan.
IKON
Olander Group worked with IKON on developing internal communications and training for one of its key service lines – IKON Financial Services. Through the program the company’s thousands of employees were educated and taught how to sell with this service line, furthering IKON’s mission and increasing its bottom line.
Infinium Capital Management
Olander Group helped Infinium develop internal communication systems and training focused on the fundamentals of its business. The eLearning courses that Olander Group developed were mandatory for all new hires. Scoring systems were established with back-end tracking to keep tabs on employee progress.
Mental Karate
Olander Group helped launch this student empowerment curriculum. From initial market position and research, to development of identity, to creation of website and materials, Mental Karate was taken from conception to reality.
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“Olander Group's experience and expertise helped my team and I market several start-ups successfully. From conception, to market feasibility, to execution, I know I always have a strong partner in Olander Group. They give me results, and that is what I appreciate most.”
– Mawi Asgedom, President, MentalKarate
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