Complete Media Services

Does your advertising or design agency really know media? Can they develop creative work around a targeted marketing plan with built-in feedback? For businesses and institutions with ongoing advertising needs, Olander Group offers expertise and resources found in the largest ad agencies, but with the fees and approach of a small-town boutique.

If you have good creative resources (or are a creative agency), we can provide stand-alone media planning, buying and trafficking services; collaborating with the marketing and design team to develop a long-term plan, deliver schedules and specifications, and keep your media on-schedule and on-budget.

With Olander Group managing your media, you won’t have to worry about fielding calls, emails and meeting requests from media salespeople. We streamline your efforts through a single team member and one-statement billing.

Strategic Services

• Audience Research
• Competitive Research
• Segmentation & Targeting
• Opportunity Analysis
• Marketing Positioning
• Communications Optimization

Media Planning & Buying Services

• Television: Network, Spot, Cable, Satellite
• Radio: National, Local, Satellite, Internet
• Print: Major Dailies, Community Newspapers, Magazines, Niche Publications
• Direct: DRTV, Direct Mail & E-Mail, On-Door Hangers, Personal Distribution
• Interactive: Behaviorally, Geographically & Demographically Targeted Campaigns, Blogs
• Social Media: Facebook, Twitter, MySpace, LinkedIn
• Search: Google, Yahoo!, MSN, Ask, AOL
• Out-of-Home: Billboards, Transit Signage, Moving Vehicles, Movie Screens, Postering
• Mobile: Apps, Mobile Advertising, Text Campaigns

If you don’t, we can assemble a dedicated project team with our partners in graphic design, interactive development or audio/video production to develop and execute your marketing campaign.

Creative Services

• Video: TV, Mobile, Interactive
• Audio: Sound Design, Radio, Streaming
• Interactive: Websites, Microsites, Banner Ads
• eLearning: On-Demand, Web-Based, Mobile
• Mobile: App Development, Mobile Websites
• Print: Brochures, Advertisements
• Direct: Print and E-Mail Production, DRTV Production
• Experiential: Environment Design, Ambient Marketing