Campaigns & Projects
Perhaps you’re an established organization looking to refresh its marketing approach, or to run a new campaign for performance testing. Or perhaps you’re a small or start-up organization looking for a limited engagement without sacrificing proper strategic planning.
If you have good creative resources (or are a creative agency), we can provide stand-alone media planning and trafficking services; collaborating with the marketing and design team to develop a long-term plan, deliver schedules and specifications, and keep your media on-schedule and on-budget on a per campaign or per project basis.
With Olander Group managing your media, you won’t have to worry about fielding calls, emails and meeting requests from media salespeople. We streamline your efforts through a single team member and one-statement billing.
Strategic Services
- Audience Research
- Competitive Research
- Segmentation & Targeting
- Opportunity Analysis
- Marketing Positioning
- Communications Optimization
Media Planning & Buying Services
- Television: Network, Spot, Cable, Satellite
- Radio: National, Local, Satellite, Internet
- Print: Major Dailies, Community Newspapers, Magazines, Niche Publications
- Direct: DRTV, Direct Mail & E-Mail, On-Door Hangers, Personal Distribution
- Interactive: Behaviorally, Geographically & Demographically Targeted Campaigns, Blogs
- Social Media: Facebook, Twitter, MySpace, LinkedIn
- Search: Google, Yahoo!, MSN, Ask, AOL
- Out-of-Home: Billboards, Transit Signage, Moving Vehicles, Movie Screens, Postering
- Mobile: Apps, Mobile Advertising, Text Campaigns
If you don’t, we can assemble a dedicated project team with our partners in graphic design, interactive development or audio/video production to develop and execute your marketing campaign.
Creative Services
- Video: TV, Mobile, Interactive
- Audio: Sound Design, Radio, Streaming
- Interactive: Websites, Microsites, Banner Ads
- eLearning: On-Demand, Web-Based, Mobile
- Mobile: App Development, Mobile Websites
- Print: Brochures, Advertisements
- Direct: Print and E-Mail Production, DRTV Production
- Experiential: Environment Design, Ambient Marketing
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“Olander Group always started us from where we were; not where other vendors thought we should be. They asked questions throughout the process and listened. Working with Olander on projects is not like work at all. It was always a pleasant and enlightening experience resulting in a quality product that touches all of our employees. Kudos!”
– Dianne Hanson, U.S. Department of Defense
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