Start-Up / Consulting Services

Do you need a clearer picture of your creative and media costs for budgeting purposes? Do you want to consider your options before pulling the trigger on this year’s plan? Let Olander Group help you with media strategy, scenario planning, budgeting, scheduling or help preparing a marketing plan for your organization’s decision-makers.

Don't waste your time calling sales reps, and don’t make the mistake of spending money without a long-term plan, budget and schedule to keep you, your creative team and your budget focused on performance. Olander Group offers its considerable expertise at reasonable rates for start-up businesses and others in need of consultation.

Strategic Services

• Audience Research
• Competitive Research
• Segmentation & Targeting
• Opportunity Analysis
• Marketing Positioning
• Communications Optimization

Media Planning & Buying Services

• Television: Network, Spot, Cable, Satellite
• Radio: National, Local, Satellite, Internet
• Print: Major Dailies, Community Newspapers, Magazines, Niche Publications
• Direct: DRTV, Direct Mail & E-Mail, On-Door Hangers, Personal Distribution
• Interactive: Behaviorally, Geographically & Demographically Targeted Campaigns, Blogs
• Social Media: Facebook, Twitter, MySpace, LinkedIn
• Search: Google, Yahoo!, MSN, Ask, AOL
• Out-of-Home: Billboards, Transit Signage, Moving Vehicles, Movie Screens, Postering
• Mobile: Apps, Mobile Advertising, Text Campaigns

Creative Services

• Video: TV, Mobile, Interactive
• Audio: Sound Design, Radio, Streaming
• Interactive: Websites, Microsites, Banner Ads
• eLearning: On-Demand, Web-Based, Mobile
• Mobile: App Development, Mobile Websites
• Print: Brochures, Advertisements
• Direct: Print and E-Mail Production, DRTV Production
• Experiential: Environment Design, Ambient Marketing