Olander Group was founded in 2004 as a dedicated group of professionals that specializes in advertising media planning, buying, negotiation, trafficking, and analysis. Our aim is to ensure long-term client marketing success through our specialized advertising media expertise, experience, and commitment to client service.
We build and maintain our own proprietary advertising media systems as well as utilize 3rd-party resources. We have partnerships with media software vendors, research services, trafficking systems, digital monitoring and reporting packages, and specialized media outlets. We have built our systems and relationships with a best-in-class philosophy in order to ensure that our clients have premium options for outsized success.
We employ all available research services for every campaign and client. We partner with Kantar to show our client’s competitors’ spend and media allocation information. We utilize Scarborough, Claritas, and PRIZM data to gain competitive insights into our target audiences’ lifestyles and daily habits. We review Nielsen, TAB, ABC, BPA, and other syndicated services to verify audiences before we place any buys. All-in-all, our research provides the foundation for a strong plan and successful results.
For optimization and analytics, especially for digital campaigns we utilize tools directly from our agency dashboards. We adjust campaigns as they run across digital platforms to ensure the campaigns meet our goals. We build central repositories for all client remarketing and conversion pixels with Google Tag Manager. We also utilize ad servers to serve, traffick, and optimize ads across platforms. For analytics, we can utilize reports directly from any one of these platforms or Google Analytics – depending on the client’s needs.
We have worked with both Fortune 500 firms as well as local non-profit organizations. Our focus is customized advertising media solutions with an emphasis on personalized, exceptional client service. Our philosophy is to do right for our clients and their target audiences at all times.