Out-of-Home advertising offers numerous opportunities for both mass-reach as well as geo-targeted placement. In addition to the standard Billboard, we place advertising on Transit Systems, Moving Vehicles, and Movie Screens. Ambient Media allows us to place media in locations such as Stores, Community Centers, and Malls. With the advent of Digital Outdoor, we can now even change creative on-the-fly, or add variable information such as prices, specials, or even updates from a client’s Twitter account.
In performing our upfront research for clients, we scour the targeted area for available media options as well as untapped opportunities. We utilize our network of out-of-home partners as well as third-party resources. In comparing potential placements we review approach angles, the ad environment, and all TAB data available.
We assist our clients with trafficking of the materials and installations. We secure all proof of performance documents and images. We reconcile all billing. When it comes time to review boards and options for continuation, we research competing available options to use for negotiation or upgraded placement. Our full-service approach is constantly active – even with a media that can be as static as a traditional highway billboard.