Radio is a perfect medium to reach targeted groups of people with frequency of message. Whether it be Adult Contemporary Music, Sports Programming, or News Radio, an advertiser is sure to find a match in audience and programming. Streaming, Podcasts, and Pure-Play Digital options such as Spotify and Pandora also offer unmatched targeting opportunities and delivery options today.
We utilize Nielsen (formerly Arbitron) to analyze the stations in our clients’ target market to select the best fit for their target audience. We review pricing while requesting available inventory from stations to ensure that we are receiving spots at the best possible rates. As with TV, we negotiate hard for bonus spots and added-value opportunities. The process is detailed and time-consuming, but with it we know a campaign is well-bought.
We handle all trafficking of spots from production to station. We also work directly with the stations on any added-value production that is needed, so our clients can focus on higher value tasks. Our full-service philosophy mandates this.
As the campaign runs, we monitor everything from creative changes to schedule changes. We “post” every week, ensuring that the stations purchased deliver the rating points and impressions as promised. For any spots that do not run, or station that does not meet rating goals we actively negotiate make-goods or refunds for our clients.
…And what if we need to extend our buy a bit more? No problem – we package digital streaming with the campaign. And how about extending it even further than that? No problem again. We have worked with digital radio pioneers Pandora and Spotify for years on behalf of our clients. We can have your previously produced spots run through any desktop, tablet, and mobile platform.