Broadcast television reaches the masses. Cable television reaches targeted, niche groups of people with frequency at cost-efficient rates. Both are great at making a high-level, water-cooler impact both within your organization and with your customers. With the advent of Over-the-Top TV (OTT), Connected TV, Streaming and On-Demand Services, options for targeting and delivery are nearly limitless.
We plan television with an eye for maximizing your exposure at a minimum cost-per-point or cost-per-thousand. We utilize Nielsen data to verify our target audience counts across networks, programming, devices and dayparts. We analyze all pricing and audience data to identify the best placements and the best rates. When it comes time for the buy we negotiate hard for bonus exposure and value-added opportunities. With this process, we know a plan is bought well upfront.
We handle all trafficking of spots from production to the station or digital platform. We ensure that all spots arrive in the proper formats and are compatible with the network. We have partnered with organizations such as Comcast Ad Delivery and DG for professional trafficking and spot translation services.
Once the campaign is running, we are diligent about “posting” – ensuring that the programming purchased delivers the rating points and impressions promised. For exposure not delivered, we work with the network on appropriate make-goods or refunds. This is in keeping with our philosophy to monitor all campaigns closely through completion – not to just “buy” media.