Performance Media Agency

Advertising
for the AI Era.

We plan and run your advertising as one strategic program — search, social, video and retail working together toward the goals that matter most to your business. We bring 25 years of expertise to today’s AI-powered platforms and make them work harder for you, so every dollar moves you closer to growth.

Get Your Media Review See Our Results

25+ Years in Paid Media

$100M+ In Media Managed

100+ Clients Served

1 Focus — Your Growth

Trusted By

Why Olander Group

Twenty-five years of media. Built for how advertising works now.

Today’s ad platforms — Google, Meta, Amazon and now ChatGPT — are more powerful than ever, with AI built into everything from bidding to creative. They perform best in expert hands. For twenty-five years and more than $100M in managed spend, we’ve helped national brands, health systems, financial firms and universities grow. We bring that experience to every account: a clear strategy built around your goals, channels that work together, and the creative, data and measurement that help every platform deliver more for you.

Our Story & Approach

Strategic Depth

Targets grounded in your actual economics — breakeven, lifetime value, margin by line of business — not industry averages. The plan is built from your numbers before a single dollar is placed.

Built for the Machines

Automated campaigns are only as good as their inputs. We supply the ones that win: a steady flow of fresh creative, conversion signals that hold up, and product and lead data the algorithms can actually learn from.

Full Transparency

You see what we see, know what we spend, and understand what the platform is deciding on your behalf. You own every account. No black boxes. No surprises.

Fluent in Regulated Categories

From health systems and behavioral health providers to Capital One and Ariel Investments, we’ve run media where the rules are strict. We know what you can track, target and say — and how to keep campaigns performing without creating compliance risk.

Seen It All. Built for What's Next.

We’ve run campaigns on the Super Bowl, the Academy Awards and the Olympics. We ran one of the first ad campaigns on Twitter as a beta partner, and were among the first advertisers on Facebook, Spotify and TikTok. Now we’re doing it again, as early advertisers on ChatGPT.

Our Own Systems

We build and maintain our own systems — the tracking, playbooks and creative workflows behind every account. That means faster insight, tighter quality control, and every client benefiting from what we learn across all the others.

Capture intent

Search & AI

Reach people at the moment they’re looking — on Google, on Microsoft, and now inside AI answers.

Google & Microsoft Ads
Ads in Google AI Overviews
ChatGPT ads
Performance Max

Grow your audience

Social

Find new customers where they spend their time, then bring them back until they buy.

Facebook & Instagram
TikTok
Advantage+ campaigns
Retargeting

Build demand

Video

Build demand on every screen, from the phone to the TV in the living room.

YouTube & Shorts
Reels & TikTok video
Connected TV
Demand Gen

Powering all three · AI Creative Engine

Scroll-stopping video ads, produced for you every month.

Video wins on YouTube, Reels, TikTok and Connected TV — and most brands can’t produce enough of it. Our AI Creative Engine pairs AI video generation with 25 years of creative direction to make on-brand video and image ads for you every month. It’s included in every program, so your campaigns never run short of fresh creative.

Short-form video for Reels, Shorts and TikTok
Spots sized for YouTube and Connected TV
Image, carousel and feed ads
New concepts and variations every month

See How It Works

Plus every channel your plan calls for

Retail Media

Amazon, Walmart and other retail networks, for brands that sell through retailers.

Out-of-Home

Billboards, transit and place-based digital, bought on real traffic data.

Digital Audio

Spotify, podcasts and streaming radio, reaching people when every screen is taken.

Digital Display

Programmatic banner and native, with placement-level transparency.

Traditional Media

Broadcast TV, radio, print and direct mail, negotiated on rate.

Underneath all of it

Tracking & Reporting You Can Trust

Every decision we make rests on clean, accurate data. We build tracking that captures every lead and sale, privacy-safe from day one, and report it in one dashboard tied to revenue — not clicks. Better data in means better results out: the ad platforms learn faster, and you see exactly what’s working.

Server-side trackingConversion data that holds up as browsers and platforms restrict tracking.
Privacy-safe by designCompliant tracking for healthcare, financial services and other regulated categories.
One dashboardEvery channel, one set of numbers, tied to revenue.

View All Case Studies

Our Process

From first conversation to real results.

Five proven stages, each building on the last, so your program gets smarter every month: better data, sharper strategy and stronger performance over time.

Discovery

It starts with your Media Review. We dig into your accounts, tracking and market, and agree on the numbers that will define success.

Foundation

We build the campaign structure, privacy-safe tracking and your first round of creative — the foundation every channel runs on.

Launch

Campaigns go live in stages, with clean tracking and close monitoring, so every platform starts learning from accurate data.

Optimize

We manage bids, budgets and audiences against your targets, keep fresh creative flowing every month, and tie every decision back to your numbers.

Grow

We scale what’s working, move budget to where it earns the most, and add channels where the opportunity is real.

Client Testimonials

What our clients say

Olander has gone above and beyond in delivering strategic recommendations in areas where past partners fell short. The level of honesty, responsiveness, and expertise has built a strong foundation of trust – and it shows in the results.

Angie Ansorge Marketing Manager All American 1930

Olander Group has become an extension of our marketing team. They developed an effective media strategy that not only raised awareness of Linden Oaks Hospital but also ultimately increased patient volumes.

Bridget Backhaus Marketing Manager Linden Oaks Behavioral Health

Effective advertising and proper placement are among the most critical aspects of our business. Olander Group has helped improve our overall advertising strategy and ultimately reduced our advertising expenditures while creating a higher capture rate of qualified prospects.

Scott Hoskins President CMK Companies

Thank you so much for helping us put the pieces in place with our digital marketing! We are now assured of a consistent flow of new patient inquiries as we continue to expand and grow.

Eileen Gutierrez Director of Marketing Lightways Hospice

Olander Group has helped increase my profitability more than I could have imagined. Their creativity and dedication have been truly indispensable to my marketing efforts.

Mawi Asgedom Founder & CEO Mawi Learning

Olander excels at managing and leading the process, the client, and the entire project to success on time and on budget. I strongly recommend Olander for any needs.

Toni Vollmers Communications Ariel Investments

Olander has always been incredibly responsive to all of us on the marketing team. We know we can always count on them to deliver — with creativity, positivity, and a can-do approach.

Sheri Scott System VP for Brand NorthShore University HealthSystem

Thank you and absolutely terrific work! You crafted the most comprehensive and integrated marketing campaign that I've been a part of — and believe me, it is getting noticed!

Jill Newham System Director, Marketing Edward-Elmhurst Health

Olander works with us as though we are their largest client. All questions answered. All details covered. All fears dispelled.

Bart Crosby Founder & CEO Crosby Associates

As an agency that manages high-profile clientele such as Tiger Woods, David Beckham, and Danica Patrick, I know that I can turn to Olander for equally high-profile marketing campaigns.

Bob McKamey Founder & CEO UnCommon Thinking

Olander Group brings a high degree of professionalism, energy, and imagination to their work for us. They understand at a deep level both our particular needs and the opportunities that the marketplace presents to us.

Jim Winters VP of Marketing & Communications Elmhurst University

Working with Olander is not like work at all. It was always a pleasant and enlightening experience. Kudos!

Diane Hansen Contracting Officer U.S. Department of Defense

Media Review

Got thirty minutes? Let’s talk about your media.

Tell us what you’re running and what it’s producing. Then we’ll come back with a Media Review built for your business:

The real demand in your market
What your competitors are running — and where they aren’t
How ready your accounts are for AI-driven advertising
Where we’d focus first to deliver results

No deck. No homework. No obligation.

Get Your Media Review

Or call us at 815-945-8484

Advertising
for the AI Era.