Audio
Paint a Picture of Possibilities in the Mind
Reach Your Prospects with Podcasts, Spotify, Pandora and Digital & Traditional Radio
Audio is a perfect medium to reach targeted groups of people with frequency of message. Whether it be Adult Contemporary Music, Sports Programming, or News Radio, an advertiser is sure to find a match in audience and programming.
Streaming, Podcasts, and Pure-Play Digital options such as Spotify and Pandora also offer unparalleled targeting opportunities and delivery options for marketers.
Audio Marketing Benefits Include:
- Reach Targeted Groups of Prospects
- Cost-Effective Frequency of Message
- Sponsorship Availabilities Plentiful
- Foster Deep Connection with Passionate Audiences
Our Approach
Full Service Across All Audio Platforms
We research all platforms and stations with each campaign to ensure the best fit for our clients’ target audiences. We review pricing while requesting available inventory to ensure that we are receiving spots at the best possible rates. As with Video, we negotiate hard for bonus spots and added-value opportunities. The process is detailed and time-consuming, but with it we know a campaign is well-bought.
We handle all trafficking of spots from production to platform and station. We also work directly with stations on any added-value production that is needed, so our clients can focus on higher value tasks. Our full-service philosophy mandates this.
As the campaign runs, we monitor everything from creative changes to schedule changes. We “post” every week, ensuring that the stations and platforms purchased deliver the rating points and impressions as promised. For any spots that do not run, or stations that do not meet rating goals, we actively negotiate make-goods or refunds for our clients.
68%
Listens On A Monthly Basis
An estimated 193 million or 68% of the US 12+ population listens to digital audio on a monthly basis.