With Search Engine Marketing, we deliver our clients’ offers to prospects at exactly the moment it matters. We control campaign parameters such as geography, daily budget & cost-per-click, cost-per-conversion, time-of-day, day-of-week, keyword matching, and ad offers and creative variations served. The result is Clicks, Leads, Conversions, and Sales that can be activated on demand.
We utilize the full set of tools now available with Search Campaigns. We add Sitelink Extensions to drive users deeper into relevant content on our clients’ sites. We promote and track and phone calls and text messages through Call and Message Extensions. We show searchers nearby locations with Location Extensions. We highlight current sales, brand characteristics, and other advantages with Callout Extensions.
We also Retarget to visitors of our clients’ sites as well as build Lookalike Audiences based on site visitors, conversions, and other traffic patterns. We utilize Machine Learning to serve our ads based on past data to ensure optimum results. Oftentimes we employ Responsive and Dynamic Ads that automatically populate ad elements or pull content directly from our clients’ websites. The results are completely customized ads geared to the searcher instantly.
As the campaign runs we monitor the data, making performance adjustments as needed. We provide our clients with full reporting as well as relevant data on an ad-hoc basis. We also provide ongoing analysis, education, and consultation to continue to improve results and build upon our successes.