Video
The Most Powerful Medium Available to Marketers Today is Video
Tell Your Brand’s Story with Streaming, OTT, CTV, Digital & Traditional TV
We are strong proponents of video marketing through such platforms as Hulu, YouTube, Social Media, Over-the-Top (OTT), CTV (Connected TV) & Streaming TV as well as tried and true Broadcast & Cable TV.
Video Marketing Benefits Include:
- Effective Reach of the Masses with Broadcast TV
- Targeted, Niche Reach with Frequency through Cable TV
- High-Level, Water-Cooler Impact Within Your Organization & With Customers
- Unmatched Targeting & Delivery Options with Digital Video & Streaming TV
Our Approach
Full Service Across All Video Platforms
We plan video campaigns with an eye for maximizing your exposure at a minimum cost-per-point or cost-per-thousand. We utilize Nielsen data to verify our target audience counts across networks, programming, devices, and dayparts. We analyze all pricing and audience data to identify the best placements and the best rates. When it comes time for the buy we negotiate hard for bonus exposure and value-added opportunities. With this process, we know a plan is bought well upfront.
We handle all trafficking of spots from production to the station or digital platform. We ensure that all spots arrive in the proper formats and are compatible with the network. We have partnered with organizations such as Comcast Ad Delivery and DG for professional trafficking and spot translation services.
Once the campaign is running, we are diligent about posting – ensuring that the programming purchased delivers the rating points and impressions promised. For exposure not delivered, we work with the network or platform on appropriate make-goods or refunds. This is in keeping with our philosophy to monitor all campaigns closely through completion – not to just “buy” media.
72%
Prefer Video
72% of customers said they would rather learn about a product or service by way of video.
84%
Convinced To Buy
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
95%
Retention Of Message
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
49%
Faster Revenue Growth
Marketers who use video grow revenue 49% faster than non-video users.
80%
Boost To Conversion Rates
Including a video on your landing page can boost your conversion rate by up to 80%.